#2- Supermarket Tabloids

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    In the world that we live in, supermarket tabloids are everywhere. These tabloids are no longer just on shelves of the checkout lines at grocery stores. Now, we see tabloids in all sorts of media. Tabloids can come in various forms such as social media posts, websites, actual paper copies, or links on search engines, where you click to read more. 



    Tabloids are a unique genre of news. The main way to differentiate a tabloid from other news articles is be by looking at their headlines. If the headlines are in a bold font with large letters stating outlandish claims, then most likely you are reading a tabloid. An example of a heading for a tabloid would be; This famous celeb was caught sneaking out of this other famous celeb's apartment. 



     Tabloids are attention grasping. It is extremely easy to go down a rabbit hole of looking at celebrity gossip. Because tabloids know that most humans love drama, they take advantage of this and can get many readers, which in turn, makes more money. 


   The first tabloid that will be mentioned and reviewed is E-News. E-News is a news site that posts mainly topics of pop culture; such as, Hollywood, celebrities, and the Entertainment world in general. E-News is a great example of a tabloid. E News' page has sections including more news stories about celebrities, where to shop, photos of celebs, a newsletter, information on what shows to watch, and anything that has to do with the Kardashians. The website itself is interactive. There are lots of ads on the top and the sides of the website, along with links to other interesting celebrity stories. Once you click on a section, there are many more news stories with links to click on next, and so on and so on. With the bright colors, pretty fonts, intriguing news stories, and much more- it makes sense why someone could spend hours on this website. E-News is no different from any other tabloid. 


                                 The picture below is a screenshot of the E-News website.




                                       

    The second tabloid site that will be reviewed is J-14. 

Personally, this brings back so many memories. My mom would occasionally allow me to get a magazine from J-14 and Tiger beat. No matter the source, she always encouraged me to read. I loved reading about the celebrities, taking the personality quizzes, and ripping out the posters of celebrities to put on my wall. I had such a blast and didn't even think about the marketing techniques that J-14 and many other tabloids had implemented. No kid at the age of 12 thinks about what tabloids do. Tabloids are extremely successful at reaching their target audience. Depending on the target audience, different tabloids will cover different celebrities and will have different baises. J-14's audience is a bit different compared to E-News. E-News targets more of an adult audience, and I would assume that this adult audience would be mostly females. J-14 targets more of a tween to teen girl audience. Their target audience would be girls aged 9-16. J-14's magazines contain many bright headlines, different colored titles, cool interactive games and posters. 



    Both of these tabloid magazines have an online presence and an actually printed domain. They both perform very well in sells. Their catfishing headlines really do draw in the readers. Say what you will about the ethics of tabloids, but they do work. 













 

                                         










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